10. Travel as a bourbon ambassador.
Now that you have completed the previous steps, you are ready to go forth and share bourbon around the world. Bourbon is extremely popular outside the United States, including Japan and other Asian countries. Europeans love it, too! The moment you travel elsewhere and discuss bourbon with a complete stranger, you are representing America’s Native Spirit. And depending on what you share, you affect that person’s perception of the spirit. Making recommendations is not always easy. It takes experience, knowledge, and confidence. Here’s to all the folks who will appreciate this spirit thanks to your ability to share on bourbon and its heritage!
With that, you have successfully transitioned from bourbon zero to bourbon hero! It is a great responsibility and continues to grow. The industry is growing and adapting with each new barrel filled and aged. So, who knows what the bourbon community will grow into with the coming years? It will truly be an exciting new chapter ahead for the heritage of bourbon!